The identity of the NABA Communication Awards 2025, built on the Game of the Goose.
The creative journey is never linear: it is made of challenges, revisions, stumbles and wins, just like the Game of the Goose. The protagonist is NOC, an ironic guide who gets dirty, trips, gets back up and carries on. Every category has its own game board, and the system extends to a book, badges and tote bags.
